Leverage E.V.E.N.T.S. to Build an Engaged Community of Loyal Customers
Small business owners are constantly looking for ways to build relationships with their customers and gain a better understanding of...
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Business building strategies that equip small business owners and service providers to leverage their expertise to scale
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Anza Goodbar
- Feb 28
- 2 min
Do You Need to Write More Compelling Sales Copy?
You work hard to keep your small business afloat. You're constantly hustling, grinding, and doing whatever it takes to make ends meet....
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Anza Goodbar
- Feb 21
- 2 min
So... You Need to Write Sales Copy
You're a CEO of a small business. You need to write effective sales copy but have no idea where to start. You're probably thinking, "I...
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Anza Goodbar
- Dec 2, 2022
- 2 min
Simple Ways to Monetize Your Facebook Group
You've created a Facebook group and it's growing by the day. Congratulations! You've built something special and people are clearly...
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Anza Goodbar
- Jan 30, 2022
- 2 min
3 Tips to Writing Content for Your Ideal Client Avatar
Think of marketing like a plate of nachos. You want to start out with your demographic data (chips), add in psychographic data (nacho...
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Anza Goodbar
- Jan 30, 2022
- 4 min
How You Can Create A Blue Ocean and Become an Expert in Your Niche in Just 4 Steps
I am a lifelong learner and avid reader. I am constantly on the lookout for thought leaders and mentors to uplevel my personal and...
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Anza Goodbar
- Jan 30, 2022
- 3 min
10 Reasons Why Online Coaches Fail to Build a Sustainable Business
Building my coaching business was far more difficult than I had imagined. All of my previous businesses had been built in large part by...
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Anza Goodbar
- Jan 30, 2022
- 4 min
The 6 Most Effective Marketing Channels You Should Be Using To Grow Your Business
You’re in business to make money pure and simple. In order to do that, you need to engage your potential customers (leads) and turn them...
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Anza Goodbar
- Jan 30, 2022
- 5 min
What is Omni Channel Marketing and Why You Need it in Your Business
Data is becoming more and more important in our dream client’s buyer journey. In a recent study by the Harvard Business Review (HBR),...
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Anza Goodbar
- Jan 29, 2022
- 3 min
5 Simple Ways to Connect With Your Audience on Social Media
When I started my online business in 2008 social media was a new thing. It was a place where we went to share personal details. Then,...
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Anza Goodbar
- Jan 29, 2022
- 5 min
How to Create Your Unique Value Proposition in 5 Easy Steps
Do you know what your Unique Value Proposition (UVP) is? If you said, “no,” it’s time to pause and create a statement that will set you...
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Anza Goodbar
- Jan 29, 2022
- 3 min
I don’t have an avatar…does it matter?
Last week I hosted a masterclass called 5 Things you Need to Know About Your Avatar to Write Copy Like a Pro! The purpose of the class...
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Anza Goodbar
- Jan 29, 2022
- 3 min
Can a Curated Audience Boost Your Conversion Rates?
This week I had an eye-opening conversation with a potential customer who asked me this question: “Isn't a custom audience built-in...
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Anza Goodbar
- Jan 29, 2022
- 5 min
7 Ways to Attract and Nurture Your Leads
Digital marketing continues to evolve. Omni-channel and multi-channel marketing strategies are a must to reach today’s savvy buyers....
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Anza Goodbar
- Jan 29, 2022
- 3 min
6 Benefits of Data-Driven Audiences
Big businesses have been using data-driven marketing for decades. Why? Because it is effective. When you take the guesswork out of who...
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Anza Goodbar
- Jan 29, 2022
- 5 min
Curated Audiences Increase Paid Ads Conversion Rates
Audience curation isn’t a new idea. Large corporations have been doing it for decades. Why? Because it increases their number of...
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Anza Goodbar
- Jan 29, 2022
- 4 min
Lead Gen, There is a Better Way
I don’t know about you, but every conversation I’ve had over the past several weeks has centered around lead generation. Everyone...
7 views0 comments
Anza Goodbar
- Jan 29, 2022
- 5 min
All Lists are NOT Created Equally
This is a crazy statistic! 68% of businesses struggle with lead generation. I have found that to be true with the client’s I’ve worked...
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Anza Goodbar
- Jan 29, 2022
- 4 min
What is Social Listening and Why You Need to Use It
Simply put, social listening is monitoring social media channels for conversations about your brand, your competitors, and your product...
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Anza Goodbar
- Jan 29, 2022
- 2 min
What is behavioral data and why does it matter?
Understanding your clients is what sets you apart from your competition. The more you know and understand their behavior, the better you...
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