This workbook is designed to help you identify who your target market is. Creating a highly-defined ideal client avatar is a tedious process that many small business owners and entrepreneurs skip and hope that their ideal clients will just show up. These questions and this process will walk you through the steps you need to talk to get to know the people you want to serve so you can create content and messaging that communicates: 1. You know who they are 2. You understand their problems they are facing 3. You have the solution they have been seeking When you can do those three things, you will see clients connect with you organically and you will start to build a loyal following. By taking part in this program you will discover how you can uncover the secrets of your avatar and turn that data into offers your potential clients will line up to buy.