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Attn: Small Business Owners: Leverage Live Events Now!
Host Live Events that
Build Your Brand, Drive Revenue, and Help You Grow a Sustainable Business with Confidence
(Discover How You Can Create Engaging & Memorable
Events That Position You as an Industry Expert!)
Unlock The Secrets To Successfully Hosting Your Own Live Event In As Little As 90 Days!

Even if you're not a professional event planner.
By Hosting Your Own Live Event You Can...

- Build Brand Awareness

- Increase Customer Acquisitions

- Create More Client Engagement

- Position Yourself as an Industry Leader

- Generate More Revenue

From the Desk of: Anza Goodbar


Re: How To Plan Live Events That Convert Leads Into Paying Customers


Dear Small Business Owner,


Crafting captivating and unforgettable event experiences is a tried and true approach to cultivating brand loyalty and stimulating sales. As a small business owner, managing this feat single-handedly may seem unattainable. By harnessing your existing connections and collaborating with partners you can produce remarkable outcomes.

Organizing live events can be an intimidating endeavor, particularly when juggling numerous elements and running a successful business. By formulating a well-thought-out plan and joining forces with your network allies, you can set yourself apart and leave an indelible mark on your attendees.

As a small business owner, it's crucial to discover dependable methods for generating fresh leads and elevating revenue. Nonetheless, orchestrating a game-changing event that aligns with your business objectives can be overwhelming in the absence of the necessary expertise and resources.

Rest assured, I'm here to offer a helping hand!

Together, let's devise a strategy that transforms your future events into unforgettable experiences for your attendees and convert leads into devoted customers in the process.

Here’s what most small business owners
think will work, but it won't deliver the
results you want...

  • Relying on a single big named keynote speaker

  • Overcomplicating the event with too many activities

  • Executing all event planning tasks to reduce expenses

  • Planning an event based on their personal preferences

  • Relying solely on social media promotion

  • Assuming attendees will spread the word

  • Overemphasizing sponsorships and partnerships

Live events are a fantastic way to make a positive impact on your small business! Just watch out for those pesky common mistakes that could stand in the way of your success. Keep in mind, having a thoroughly planned strategy is crucial; even the best-intentioned ideas can encounter obstacles if not backed by proper organization.

Luckily for you, there's now a solution...

Introducing "Master the Art of Planning Live Events: A Small Business Owners Guide to  Build Your Brand,  Drive Revenue, and  Grow a Sustainable Business"
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In this book you will discover how to:

  • Establish event goals and objectives

  • Streamline event planning and execution

  • Determine sponsorship opportunities

  • Make the most of limited resources

  • Increase customer engagement

  • Build greater brand loyalty

  • Generate revenue 

  • Confidently plan and execute live events 

Discover How to Transform
Your Small Business Through Live Events
You need clear and concise
p-by-step guidance from
a real-world expert who can help you master the skills to:

  • Secure relationships with partners, sponsors, and influencers

  • Identify your target audience

  • Set clearly defined event goals

  • Determine a cohesive event theme and marketing message

  • Choose the right venue and timing for your event

  • Create dynamic and engaging content and flow

  • Leverage technology to plan and execute your event

  • Strengthen relationships within your community 

  • Attract positive publicity and media attention

  • Increase your reach and impact

  • Improve customer engagement

  • Devise a comprehensive event timeline

  • Secure the best deals for your event

  • Build a strong support system and team

Discover How to Master the Art of Planning Live Events to Secure Sponsors, Build Brand Credibility, and Boost Awareness for Your Small Business!
  • Discover the power of a sales-focused strategy to analyze customer behavior and market trends.

  • Identify new products or services that align with your target market's needs and preferences.

  • Unlock maximum profit potential by streamlining operations, optimizing pricing, leveraging technology, and focusing on customer retention.

  • Skyrocket your brand visibility with a comprehensive approach that includes developing a strong brand identity, leveraging social media, collaborating with influencers, creating valuable content, and utilizing paid advertising.

  • Transform your business conducting developing a clear vision and strategy, engaging your team, measuring and tracking results, and continuously improving.

Now, that's a tall promise, and at this point, you might be asking...

Who Is Anza Goodbar And Why Should I Listen To Her?

As someone with over 20 years of experience in both event planning and small business ownership, I am uniquely qualified to help you leverage the power of live events to scale your business. I have designed, planned, and executed more than 4,000 events ranging from small corporate retreats to large 15K-person arena events, and have generated more than $100M in revenue from live events. My experience and knowledge of the event planning industry, combined with my experience as a small business owner, make me the perfect

person to help you develop the right strategy to plan and execute a successful live event. 

Take A Look What Past Clients Are Saying...

Golf Magazine

"Anza and her team were terrific! Even when I called her at strange hours to make last-minute requests, she was always friendly and willing to accommodate. This is the first conference we've had that we can honestly say went on without a hitch!"
- Jen Fabry, Golf Magazine

Carlson Marketing Group

"The Morgan Stanley / Dean Witter Horizons conference was operated flawlessly. You did an outstanding job working with our staff to create a memorable experience for our guests. I look forward to working with you again next year."
- Ellie Cunningham, Carlson Marketing Group

Events Management

"I wanted to take this opportunity to express our thanks for the outstanding served you provided for our recent event.  It was apparent that your commitment to our event would be a priority which was comforting since we were out of state..  Your event experience was crucial to our guests having an experience to remember.  Our post-event evaluations were 100% Extremely Enjoyable!"
- Michele M Hazle, E

VIKTOR Incentives

 I'd like to thank you for your wonderful assistance in planning our conference. You exceeded all of our expectations. I totally enjoyed working with you and appreciate you extending your knowledge and expertise to us.
As you can see from our survey results, our attendees thought you were great too!"
- Karen Kramer, VIKTOR Incentives

Big XXII Conference

As always, our annual event was first class. I enjoy working with you over and over again because you keep things simple. The event management and professionalism extended to our staff has always been greatly appreciated. Once again, everything was perfect and I can't wait to start planning next year's event with you as soon as possible."
- Brad Clements, Big XXII Conference

Westwood College

"Thank you for your help in making our event a success. (My husband, who doesn't hand out praise lightly, has said quite a few times that you really know what you're doing and that you do it well.) I'm in totally agreement. I'm already looking for space for next year, so hopefully we'll work together again!"
- Kandice Weaver, Westwood College

Creative Group

"Everything was wonderful! Anza was flexible and professional. She totally got our vision. I can't think of one thing you could have done better. From sales to client went above and beyond!"
- Mara Warren, Creative Group

GeneralCologne Re

CAnza was awesome to work with. She was professional in every way. There was no challenge she couldn't meet or exceed. I want to thank her team for their contributions to making our events so successful."
- Charles Agin, GeneralCologne Re

CSC Conference

"I wanted to extend my thanks for the wonderful support you provided for our conference. Everything was handled with such taste. I've heard nothing be rave reviews about the entire program. I enjoyed working with you and hope to do so again in the future."
- Barbara Robinson, CSC

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Trusted By

Here's Exactly What You're Going To Get With The "Master the Art of Planning Live Events: A Small Business Owners Guide to  Build Your Brand,  Drive Revenue, and  Grow a Sustainable Business"

Master the Art of  Planning Live Events:  A Small Business Owners Guide to Build Your Brand,  Drive Revenue, and  Grow a Sustainable Business ($497 Value)

This book is the shortcut for you to:

          Leverage the power of live events to scale your business

          Position yourself at the go-to expert in your industry

          Raise the visibility of your brand

         Develop a robust marketing strategy

         Create a sustainable lead-generating system

         Convert more leads into loyal customers

         Recruit a dream team

         Build deeper relationships with your community

         Secure sponsors and partners to build brand credibility

         Collaborate with influencers, authors, and speakers

         Host successful and memorable events

ACT NOW And You'll Also Get

  • BONUS CHAPTER - Strengthen Your Brand Identity and Emerge as a Thought Leader by Harnessing the Power of Live Events ($297 Value)

  • MP3 Audio Book ($47 Value)

  • Branding Guide ($297 Value)

  • Promo Campaign Checklist ($297 Value)

  • Audio Checklist ($47 Value)

  • Photo / Video Shot List ($97 Value)

  • Emergency Evacuation Plan ($197 Value)

  • Speaker Agreement Template ($197 Value)

  • Speaker Bio for Sales Copy Template ($47 Value)

  • Legal Checklist for Waivers, Permits, and Insurance ($297 Value)

  • Risk Assessment Checklist ($297 Value)

  • Press Release Template ($97 Value)

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Bonus #1 - Bonus Chapter

($197 value)

Unlock the bonus chapter "Strengthen Your Brand Identity and Emerge as a Thought Leader" and discover how to harness the power of live events to elevate your business. Transform your brand's presence, boost recognition, and position yourself as an industry trailblazer with this invaluable resource.

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Bonus #2 - MP3 Audio Book

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($47 value)


Experience the convenience of our MP3 audio file for the book "Mastering the Art of Planning Live Events," and absorb valuable insights on-the-go. Elevate your event planning skills, create unforgettable experiences, and drive business growth through the power of immersive audio learning.

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Bonus #3 - Branding Guide

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($297 value)


Elevate your event's impact with our comprehensive Event Branding Outline, designed to help you create a cohesive and memorable experience. Discover the secrets to crafting a consistent and captivating brand presence, ensuring your event stands out and leaves a lasting impression on attendees.

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Bonus #4 - Promo Campaign Checklist

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($297 Value)

Maximize your event's reach with our expertly crafted Event Promotional Campaign Outline, created to guide you in generating buzz and attracting your target audience. Learn the essential steps to build an effective marketing strategy that captures attention, drives engagement, and ensures your event's success.

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Bonus #5 - Audio / Visual Checklist

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($47 value)

Ensure a seamless and captivating event experience with our comprehensive Event Audio Visual Checklist, designed to help you cover every essential aspect of your event's technical requirements. Avoid last-minute glitches and create a visually and auditorily stunning event that leaves your audience in awe.

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Bonus #6 - Photo / Video Shot List

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($97 value)

Capture the essence of your event with our meticulously curated Photo/Video Event Shot List, designed to guide you in immortalizing every significant moment. Create a compelling visual narrative that highlights your event's success and resonates with your audience, preserving memories for years to come.

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Bonus #7 - Emergency Evacuation Plan

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($197 value)

Ensure the safety and well-being of your event attendees with our comprehensive Event Evacuation Plan, designed to prepare you for unforeseen emergencies. Be proactive and confident, knowing you have a reliable strategy in place to protect your guests and staff, no matter what challenges arise.

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Bonus #8 - Speaker Agreement Template

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($197 value)

Streamline your event planning process with our customizable Speaker Agreement Template, designed to clearly outline expectations and terms for both parties. Save time and establish a solid foundation for a professional relationship, ensuring your event runs smoothly and your speakers feel valued and respected.

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Bonus #9 - Speaker Bio for Sales Copy Template

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($47 value)

Craft compelling and engaging speaker bios with our Speaker Bio for Sales Copy Template, designed to showcase the expertise and value of your event's speakers. Captivate your audience, generate interest, and boost event attendance with persuasive and professionally written bios that set the stage for a memorable experience.

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Bonus #10 - Legal Checklist

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($297 value)

Safeguard your event's success with our comprehensive Legal Checklist, designed to help you navigate the complex world of event-related legalities. Gain peace of mind by addressing essential legal considerations, ensuring your event complies with regulations and avoids potential legal pitfalls.

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Bonus #11 - Risk Assessment Checklist

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($297 value)

Mitigate potential risks and ensure a seamless event experience with our comprehensive Risk Assessment Checklist, designed to help you identify and address potential hazards. Be proactive and prepared, fostering a safe and secure environment that allows your event to thrive and create lasting positive impressions.

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Bonus #12 - Press Release Template

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($97 value)

Generate media buzz and attract attention with our professionally crafted Press Release Template, specifically designed to showcase your event's highlights and newsworthy moments. Make a splash in the media landscape, boost event attendance, and position your brand in the spotlight with ease and confidence.

And of course, you're fully protected with our...

30 Day Unconditional 100%
Money Back Guarantee

Unlock the secrets of successful event planning and unlock the doors to success! With The "Master the Art of Planning Live Events: A Small Business Owners Guide to  Build Your Brand,  Drive Revenue, and  Grow a Sustainable Business" eBook, you'll learn how to increase customer engagement, generate new leads, and confidently host a live event - all without feeling overwhelmed. And if it doesn't deliver on that promise, you can have your money back - no questions asked!

What we're saying is don't decide now if "Master the Art of Planning Live Events - A Small Business Owners Guide to Build Your Brand, Drive Revenue, and Grow a Sustainable Business" is right for you.

Try it out for 30 days risk-free.

If it doesn't help you overcome any obstacles in planning your live event, if it doesn't guide you step-by-step through the process of selecting a venue, coordinating vendors, and marketing your event, if it doesn't make planning your event easier than you ever imagined, then we don't want your money. We'll give it all back.

You have nothing to lose (and a successful, unforgettable event to gain) because regardless, our BONUS package is yours to keep just for giving us a try.

Transform Into an Innovative Industry Leader: "Master the Art of Planning Live Events to Build Your Brand, Drive Revenue, and Grow a Sustainable Business"

Transform Into an Innovative Industry Leader: "Master the Art of Planning Live Events to Build Your Brand, Drive Revenue, and Grow a Sustainable Business"

I will guide you through simple step-by-step processes to…

  • Define your event goals

  • Gain clarity on your event target market

  • Develop an effective sponsorship pitch

  • Outline a lucrative sponsorship package

  • Create an event budget and timeline

  • Choose the right venue for your event

  • Determine which type of event is right

  • Negotiate better rates with your vendors

  • Hire the right staff to plan and host profitable events

  • Capture market research to develop relevant content

    And Much Much More!

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Here's Everything You Get Today

"Master the Art of  Planning Live Events  A Small Business Owners Guide to 
Build Your Brand,  Drive Revenue, and  Grow a Sustainable Business" eBook
($497 Value)


BONUS #1: Bonus Chapter - Never before released bonus material ($297 Value)

BONUS 2: MP3 Audio Book ($47 Value)

BONUS #3: Branding Guide ($297 Value)

BONUS #4: Promo Campaign Checklist ($297 Value)

BONUS #5: Audio / Visual Checklist ($47 Value)

BONUS #6: Photo Video Shot List  
($97 Value)

7: Emergency Evacuation Plan  ($97 Value)

8: Speaker Agreement Template  ($197 Value)

9: Speaker Bio for Sales Copy Template  ($47 Value)

10: Legal Checklist  ($297 Value)

11: Risk Assessment Checklist  ($297 Value)

12: Press Release Template  ($97 Value)

Total Value: $ 2511

Your Price Today: $ 27

Grab your copy today and you'll be on your way to unlocking the secrets of hosting live events with confidence! With our book and incredible bonuses, you'll have the knowledge to plan and execute your event in as little as 90 days - no prior experience necessary!

So don't wait - take action and join us on the journey to success today!



Anza Goodbar

It's time to take action and start creating engaging and memorable events that build your brand, position you as an industry expert, and drive revenue to your business.
Buy now and start growing your business!

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