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4 Things You Need to Write Great Content

I was in a training class with a group of coaches this week and one of the attendees asked a two-part question that I thought you’d find relevant too.

The question was:

What is the magic formula for building a business? How much time should I spend on content creation, marketing, and sales?

However, it has been my experience that most coaches spend up to 80% of their time creating content, marketing, and mining for leads. It can feel overwhelming and frustrating because it’s not a quick fix to building a sustainable business.

So that leads us to another question:

How do I create content that converts?

Tip #1 - Develop a Well-Defined Avatar

I know you’re tired of hearing me harp on the importance of an avatar, but it is truly the heartbeat of your business. The more intimate you are with the details that make up the person you serve, the more effective your messaging will be in connecting on an emotional level.

Tip #2 - Brainstorm Cool Ideas

Not ideas that are cool to you, but ideas that your ideal avatar would find cool, interesting, helpful, or entertaining. Content should always be focused on them if you want to convert them into paying clients.

"If your copy isn’t working: ask yourself a series of questions. You want to see whether or not you’ve missed something that is causing one or more areas of your copy to underperform." – Jim Edwards

Tip #3 - Create a Repeatable Framework

You need to have a method to share your content. It is how you layout the info for them that sets the expectation of what to expect. It lets them know what the payoff will be for them. It’s your system or process that keeps you organized and on point.

Tip #4 - Have a Distribution Channel

This is the method you use to get the word out about what you’re doing. Keep in mind that the average FB post is seen by 6.39% of your followers. So, if you’re only posting 1x daily, a very small percentage of your following sees what you’re up to. Get in the habit of repurposing your content to get a bigger impact.

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