You're a CEO of a small business. You need to write effective sales copy but have no idea where to start.
You're probably thinking, "I don't have time to write a novel! I need to make a sale!" But the truth is, if you want to make a sale, you need to write effective sales copy.
Why? Because people make buying decisions based on emotion, and the best way to tap into emotion is through stories.
The good news is, you don't have to be a professional writer to write a good story. In fact, there are a few simple tips you can follow to write effective sales copy that will help you close more deals.
Here's how to write effective sales copy:
1. Know your audience.
Before you even start writing, you need to know who you're writing for. Who is your target customer? What do they care about? What are their pain points?
The more you know about your target customer, the easier it will be to write a story that resonates with them.
2. Start with a strong hook.
You only have a few seconds to grab your reader's attention. So, you need to start with a strong hook that will make them want to keep reading.
One way to do this is to start with a question that your target customer is likely to be thinking. For example, "Are you tired of being stuck in a dead-end job?"
Another way to start strong is to paint a picture of what life could be like if they make a purchase from you. For example, "Imagine being able to retire early and travel the world."
3. Use emotion-packed language.
The key to writing effective sales copy is to use language that evokes emotion. You want your target customer to feel something when they're reading your story.
Some emotion-packed words and phrases you can use include:
- " finally "
- " now you can "
- " easily "
- " simply "
- " instantly "
4. Appeal to their desires.
What does your target customer want? More money? More free time? A better job?
Appeal to their desires in your story and show them how your product or service can help them get what they want.
5. Use social proof.
People are more likely to believe a story if they see that other people have had success with it. That's why it's important to use social proof in your sales copy.
Some ways you can do this are by including testimonials, reviews, and case studies.
6. Make it urgent.
Create a sense of urgency in your story by using words and phrases like "act now," "limited time only," and "while supplies last."
This will encourage your target customer to take action and make a purchase before it's too late.
7. Offer a guarantee.
When you offer a money-back guarantee, it shows your target customer that you're confident in your product or service. And that confidence can be contagious.
8. Keep it short.
Your ideal customer's attention span is short. So, you need to keep your story short and to the point.
The good news is, you don't have to write a novel to write effective sales copy. Just follow these simple tips and you'll be on your way to closing more deals.