You know the feeling.
You’ve been staring at a blank screen for what feels like hours, trying to come up with the perfect sales copy that will get your readers to take action.
You’ve written and rewritten the opening paragraph a dozen times. You’ve tweaked your call to action a million times. But nothing seems to be working.
The good news is, you’re not alone. Writing sales copy is HARD. But it’s not impossible. With a little know-how and a lot of practice, you can learn to write sales copy that converts.
Here are a few tips to get you started:
1. Keep it simple
When it comes to sales copy, less is more. Don’t try to cram too much information into your copy. Instead, focus on making one key point.
2. Write like you talk
Your sales copy should sound like a conversation, not a lecture. Write in a natural, conversational tone and use short, simple sentences.
3. Focus on the benefits
Your readers don’t care about your product or service. They care about how it will benefit them. Make sure your sales copy is focused on the benefits, not the features.
4. Use strong verbs
Strong verbs make your sales copy more persuasive. Use words like “discover”, “unlock”, and “transform” to describe what your product or service can do for your readers.
5. Make it urgent
Your readers are busy people. They won’t take action unless you make it urgent. Use words like “now”, “today”, and “instantly” to create a sense of urgency.
6. Use testimonials
Testimonials from happy customers can be very persuasive. Use them sparingly throughout your sales copy to add credibility and boost conversions.
7. Use graphics
People are visual creatures. Adding images and graphics to your sales copy can make it more visually appealing and easy to read.
8. Keep it short
No one wants to read a novel. Keep your sales copy short and to the point. Focus on making one key point and use strong verbs to get your point across.
9. Test, test, test
The only way to know for sure if your sales copy is working is to test it. Try different versions of your headline, call to action, and offer to see what works best.
10. Get help
If you’re struggling to write effective sales copy, consider working with a professional copywriter. A good copywriter can help you craft sales copy that converts.